Miles Shoots New Campaign

Miles is on set this week shooting a new campaign. More updates coming soon !

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Sweet Spot Content has accepted the challenge, will you?

As 2012 draws closer, we are impulsed more and more to awaken and withdraw from the control of the Matrix.
In the past, we worked with IQ and later on, EQ (Emotional intelligence), but the time has come to work from a space of SQ (Spiritual Intelligence).

Media and film is a very powerful medium to reach the masses, and many have used this to control, create fear and subliminally brainwash. The good news is that this medium can be used by those working from a place of integrity and love to create massive change, awakening, inspiration and upliftment never before seen on this planet . . . and Sweet Spot Content has taken up the challenge and is on such a mission.

Sweet Spot Content, previously know as Sub Urban, chose to release the “old” energy by changing it’s name to one that resonated with a much higher frequency, thereby changing the flow of energy and focus.

Linda Notelovitz is setting out to align the company with staff and suppliers that too are becoming more spiritually aware.

Change is the only constant in life.
Change is movement . . . change is good . . . change shows growth.

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It’s Here! – Something for the World Cup fever.

So its finally world cup time, and what better time to treat you with the extended McDonald’s Four Shadows commercial.

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McDonalds – Four Shadows

The world cup is approaching fast, and we’ve had a flood of campaigns flying our way through the airwaves, all coming at us from different angles. One, however, is a little bit different…

The McDonalds ‘Four Shadows’ competition allows the winner to escort their favourite soccer star onto the pitch come game time, and with a country so fanatic about soccer, the spot required a certain sensitivity, a personal appeal that isn’t often found in advertising; it really needed to reach out.

Known for the human connection his work captures, Miles Goodall was chosen to shoot the spot.

Watch it here:

McDonalds – Four Shadows (Long Version)

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Smirnoff Mash-Up

It’s been all around the world, and rocked some of the hardest partying cities known to man.

As winter gears in, Smirnoff bring their famous ‘Smirnoff Experience’ event to South Africa, and Sweet Spot Content prepares to document what is said to be one of the most exclusive parties in the world, featuring the world’s biggest DJ – DJ Tiesto.

Covering a multitude of different stories, Sweet Spot eyes a different side of the event, and is sure to surprise viewers with an interesting insight to the lives of fans, bands, artists, and bloggers from around the world.

visit www.SmirnoffExperience.co.za for more insight.

*Australian blogger Michelle Harmer and South African Writer/Scenester ‘Milli’ flag down DJ ABELS – Tiesto’s opening act for the event.

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Everfresh ‘Tea Ladies’

The Everfresh spot combines a unique sense of humour indigenous to South Africa, with a quirky, fun perspective on politics, which is awesomely executed with great direction and a talented cast at the backbone.

However South African, the spot can be enjoyed on a universal level, thanks to the comedic genius of director Danny J Boyle.
Agency Network BBDO tied this together nicely with a supple script that can be enjoyed no matter where you come from.

Click here to watch

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Soul City ‘Phuza Wize’

Phuza Wize is an awareness initiative aimed at responsible drinking, and then some.

Created by up and coming director RAPS, together with producer Yoli Mes, and agency June15, a definite urban vibe is collected throughout and the piece captures a realistic scenario that is sure to speak right to the audience on a fresh, dynamic level.

The spot not only talks about responsible drinking, but about being cool in modern times and drawing the line on a youthful platform.

Click here to watch

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Don’t be an ideas killer

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One White Light

Sweet Spot Content connects with friends Steve and Gary to contribute to this amazing concept. Whilst in Canada recently Miles filmed Steve at work and also shot Tattoos under Onewhitelight. Award-winning commercial film director and cinematographer Steve Gordon and legendary ad art director, designer and painter G. Holme, have combined with digital wunderkind Adam Smith host an unofficial NuitBlancheX exhibit entitled “onewhitelight”. Onewhitelight is currently raising money for the Haiti disaster and has raised over $2000 for relief.

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2010 Census Campaign- The Biggest Ad Campaign in US History!

As production gears up for the 2010 Census advertising campaign, DraftFCB has selected only eight directors to create the biggest ad campaign in American History. The directors who have been hired are Miles Goodall, Roman Coppola, Twin, Sergio Piera, Shilo, Joe Pytka, Christine Jeffs and Fredrik Callinggard. Census “Forward” created by Sweet Spot Content’s director Miles Goodall was recently featured on MSNBC as well as the Washington Post. With its distinctive style “Forward” is described as removing poster art. “Miles doesn’t just come up with brilliant ideas he brings them to life.” - Lorraine McNeill-Popper, PLUM Agency NY. The Census Campaign is a $133 million national advertising campaign, and will target 800 cities in America. It launches on the 17th of January 2010.

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